Managing Networks in International Business

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Managing Networks in International...

Managing Networks in International Business

Name: Managing Networks in International Business
ISBN: 9781317762461

Mats Forsgren, Jan Johanson

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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

年:

2007

出版商:

Taylor & Francis (Unlimited)

語言:

english

ISBN 10:

1317762460

ISBN 13:

9781317762461

文件:

EPUB, 706 KB